How to Avoid Cold Calling

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Cold calling door-to-door is the most inefficient means of generating prospects available. That’s not to say you won’t ever generate prospects this way, but it’s by far the most inefficient way to do it.

I’ve posted phone prospecting scripts at this site and added other resources about cold calling. But it has all been under the assumption that you’re doing it in addition to generating prospects through other means.

Well, you’ve got to read this article . This is my preferred means of doing business and generating new prospects: be where you can to meet new business professionals, build a network, stay in touch with the friends you develop, avoid the individuals you don’t hit it off with, and from these behaviors you will find plenty of customers you can do business with.

Now, you don’t start with the goal of finding x number of influential businesspeople to initiate relationships. You DO start with the goal of “getting out there” more, putting yourself in places where you can meet more people, and then making those new relationships strong. As you do this, the business comes your way. Don’t get it backwards.

The reason more people don’t do this, by the way, is the process doesn’t pay off overnight. And not enough people stay in one place long enough to see results.

But putting a focus on getting to know individual, specific people, not “prospects,” that will help you to become more successful and enjoy what you do for a living.