If you sell services…

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…always have an event to invite people to.

There is almost no better cold calling strategy when you sell services than having events mapped out on your calendar which you can bring special guests to at no charge. There are at least three key benefits:

• - You have an easy-to-accept offer right off the bat.
• - You’re giving your prospect a chance to sample your talent.
• - You resolve the concern of being an unknown entity to the prospect.

Remember this: invitations to your event are far more powerful than appointments at their facility.