So…What Is Your One Thing?

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My last post highlighted a great 34-page resource from my friends at Raintoday.com. It prompts me to ask these two questions:

1. What is the one thing that you cling to as a sales professional? What is the most powerful lesson you’ve learned?
2. What’s in your set of “sales rules”? In other words, what are the fundamental principles that you will simply NOT violate, no matter the situation?

It’s important to know yourself as a human being and as a businessperson, particularly in terms of what you will and won’t do to make a buck. Where are your lines in the sand?