Comments on: You Said, They Said http://www.salesteamtools.com/2006/08/14/you-said-they-said/ sales 2.0 tools to help you sell more Wed, 08 Oct 2008 02:27:28 +0000 http://wordpress.org/?v=2.6.2 By: Brandon http://www.salesteamtools.com/2006/08/14/you-said-they-said/#comment-644 Brandon Wed, 16 Aug 2006 18:20:07 +0000 http://www.salesteamtools.com/2006/08/14/you-said-they-said/#comment-644 Mike, as usual, a great way of putting it. And it makes me think of the phrase you hear from time to time: "consider the source". Unknown source = questionable facts; known and valued source = I believe it... Mike, as usual, a great way of putting it. And it makes me think of the phrase you hear from time to time: “consider the source”. Unknown source = questionable facts; known and valued source = I believe it…

]]> By: Mike http://www.salesteamtools.com/2006/08/14/you-said-they-said/#comment-608 Mike Tue, 15 Aug 2006 01:24:52 +0000 http://www.salesteamtools.com/2006/08/14/you-said-they-said/#comment-608 Lately, as I've spoken to several corporations about their need to use a blog, in one way or another, I've used this line : You see a commercial about a Jeep. You don't go buy it. You stop by a dealer and he gives you all kinds of numbers to think about. You don't buy it. You get home and your brother calls and says he just bought a Jeep and took it four-wheelin' and it kickass ! NOW you go buy it ... and I mean right freakin' now ! That's what a testimonial is and does. Numbers tell and stories sell. Lately, as I’ve spoken to several corporations about their need to use a blog, in one way or another, I’ve used this line :

You see a commercial about a Jeep. You don’t go buy it.

You stop by a dealer and he gives you all kinds of numbers to think about. You don’t buy it.

You get home and your brother calls and says he just bought a Jeep and took it four-wheelin’ and it kickass ! NOW you go buy it … and I mean right freakin’ now !

That’s what a testimonial is and does.

Numbers tell and stories sell.

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