Comments on: Sales Book Review: Purple Cow http://www.salesteamtools.com/2007/01/14/purple-cow-book-reviews/ sales 2.0 tools to help you sell more Thu, 28 Aug 2008 12:54:37 +0000 http://wordpress.org/?v=2.5 By: Lilian http://www.salesteamtools.com/2007/01/14/purple-cow-book-reviews/#comment-2229 Lilian Wed, 17 Jan 2007 19:36:39 +0000 http://www.salesteamtools.com/2007/01/14/purple-cow-book-reviews/#comment-2229 I read this book and it changed my life. Being remarkable is the most important aspect when doing business. Traditional advertising and mass marketing is old-fashioned. By being remarkable, you need to use your imagination capital, in order to create a purple cow. Once you've created a Purple Cow, you can count on it to drive more traffic to your website or boost your growth. But it doesn't stop here, you have to milk it and think about the next step, that is lauching another Purple Cow. Marketing is an investment, get over your main fears. Seth Godin is a great author and his easy-to-read and practical books are important if you work in the marketing field. I read this book and it changed my life. Being remarkable is the most important aspect when doing business. Traditional advertising and mass marketing is old-fashioned.

By being remarkable, you need to use your imagination capital, in order to create a purple cow.

Once you’ve created a Purple Cow, you can count on it to drive more traffic to your website or boost your growth. But it doesn’t stop here, you have to milk it and think about the next step, that is lauching another Purple Cow.

Marketing is an investment, get over your main fears.

Seth Godin is a great author and his easy-to-read and practical books are important if you work in the marketing field.

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