A Brief Lesson on Business Relationships

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Tim Connor once shared a great lesson that will always be true:

If people want to do business together, they won’t let the details get in the way. If people don’t want to do business together, any detail will get in the way.

Maybe it’s worth considering that you’re focus is on the wrong things when you sell. Maybe you’re currently focused on product, product, product, right out of the gates, when you should first be selling you, you, you, and your company. It’s about credibility.

Monotone and hum-drum your way through a presentation thinking your extraordinary product or service will save the day and you’ve overlooked the power of emotions and human relations.

People want to feel something from you if they’re going to make a switch.