Make Your Next National Sales Meeting Memorable

If you find our posts useful, don't forget to subscribe to our RSS Feeds or Email Updates

If you’re a sales management executive looking for a way to make your event more memorable, we’ve got a great company you need to know about.

By the way, the tools have always been there to do this. But now there’s a company with the expertise to turn these events into stories your entire team can learn more from. It’s called Storyquest, founded by Tim Keelan, and it’s an end-to-end solution for capturing your sales training events, editing them, then publishing them securely for your sales force to digest.

Many of us have attended or hosted national sales meetings where the content is good, but it was really the emotions tied to the event that stirred our souls. It wasn’t the PowerPoint, it was the presentation. It wasn’t the handout, it was the speaker. It wasn’t even the whole package of training you received, it was the experience.

The problem? The experience — especially the motivation — wears off shortly after the event, and the content gets watered down by the day-to-day issues needing our attention. Storyquest’s aim is to help companies do a variety of things better:

• Capture the knowledge and wisdom of your best people and deliver it in a concise, relevant format that can easily be used by the rest of your team. (See our previous posts on broadcasting messages out to your troops, generating audio newsletters, and capturing sales rep knowledge.)
• Record live testimonials from your satisfied clients that could then be easily incorporated into other marketing vehicles. (See our previous post on recording customer testimonials here.)
• Combine all the content from your sales conferences, with everything in sync, to be easily pushed out, in a secure manner, to your salespeople.

I recently sat through a one-hour demo of the system. And while the demo was an impressive, behind-the-scenes look at how things work, what’s even more compelling is how seamless and low-tech the process is for event planners.

Storyquest is not entirely unique in this market. There have been conference recording service providers for years (here, here, here and here, for instance), and another company called LiquidTalk aims to duplicate a portion of Storyquest’s services. The difference is the expertise Tim personally brings with the technology, his extensive sales background and advanced training in digital storytelling.

Clearly, this is a service aimed at the executive slice of Salesteamtools readers, but it’s also worth noting for those of you climbing into those ranks, wanting a permanent, more powerful way to leverage today’s personal habits into enterprise-class learning.