Your Sales Presentation Stinks

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There’s a very good chance that your PowerPoint sales presentations are boring people to death. But don’t take this personally. Your competitors probably are, too.

So, why are they boring? The reasons are many:

• You’re using technology when you don’t need to.
• You’re using it when you don’t really know how.
• You’re using a poorly constructed presentation.
• You’re filling the screen with words and bullet points.
• You’re reading the screen to people.
• You’re failing to involve your customer interactively.

It doesn’t have to be this way. Over the next few weeks we’ve got a variety of resources to help you plan for and present more effectively, including some add-ons and alternatives to PowerPoint.

As we roll these out, think honestly about your sales presentations:

Are you simply using company-mandated materials? How compelling are your presentations, really? How different do you really sound from your competition, from the customer’s perspective? How have you appealed to your buyer’s emotional reasons for trusting and buying from people? And how can you incorporate images and video in a way that will make your presentation more powerful?

We’ll be back with a several tools to help you do that. But in the meantime, remember, it’s more than the tools, it’s the story you want to tell and sell.