A Small Lesson Learned From Email Marketers

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You don’t have to be an email marketeer to care about whether someone opens and reads your email and clicks on the link you send him.

Much has been written about the importance of being a valuable resource to our clients and prospects, as opposed to just peddling your product or service.

So now and then, you send your prospect a link to an industry report you found that could be of value to his business, or simply an article you read in the newspaper.

You’re trying your best to become a trusted and value-added resource, someone who does more than just peddling a product.

But wouldn’t it be nice to know whether your prospect actually clicked the link and read the piece online? Sure would be a good sign that what you’re sending is of interest to him - and it could speak volumes about how engaged your prospect is with you as well.

LinkBlip provides an easy way to monitor when someone has clicked a link you sent them. If you send them a LinkBlip URL, you’ll automatically be notified by email when they click on it.

The great thing is - your prospect will never know you were notified. But you were within seconds after clicking the link - and now you can follow up, knowing your prospect actually read whatever you sent his way.

The link notification works only once so it’s not suitable for email blasts - but it works great for email exchanges with an individual prospect.

LinkBlip is free. Give it a shot.