04/08/2008 @ 09:56 by Jan Visser | Leave a Comment
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Okay, here’s a question for you. Let’s assume you cold call. And that you leave a voice mail message for a prospect who is unavailable. What are the elements of a voice mail message that gets a call back? What should be included? What should be left out? Share your thoughts!
Ah, voicemail, the first step in the sales process. Here are some Don’ts rules for voicemails:
Don’t
Refer to your company as the industry leader
Spew your company history or name drop more than 2 relevant customers
Reference the fact that they recently attended a trade show or downloaded a white paper
Ask for a commitment of their time before you have established credability
Leave your email or web address in your voice mail message
To read the Do’s you can visit the posting on our Inside Sales Experts blog. It is the second most read posting we have written so it is a hot topic!
your name and phone number to call you back at ;)
Give a reason for the call, your contact information and then restate the reason for the call and your contact information.
In addition to the thoughts already given, you should leave your e-mail address. This provides the prospect an opportunity to return a call in a less engaging way and on their terms/timing. The biggest benefit is if they do respond; you have captured another piece of the contact profile puzzle.